- Embrace who you are and shout it out. Discover your uniqueness, your competition´s weakness and what you do different or better than anyone else and fill the void.
- Seek Out Ideal Clients. Do you know the difference between a turkey and an eagle? If you throw a turkey into the ait enough times telling it to be an eagle, only one thing will definitely happen. Stick to your core values and shout your difference and you will attract the right kind of clients. Don´t chase turkeys.
- Know Your Key Ratios. Every serious person in business knows where the money is generated in their business, not all of them know how best to get it, knowing your ratios and averages will help you to laser target the areas
- Articulating What You Do. The consultation process allows you to see where to polish to get the shine. Be the expert work to a script that works and give your prognosis and perscription
- Focus On Solutions. If you focus on solving the problems revealed in consultation and nothing else, you will a highly effective hairdresser. Touch it once, fix it, rinse & repeat.
- Mining Your Database For Gold. Don´t focus on the money, you just need the three R´s Reccommendation, Rebooking & Refferals
- Self Promotion Is Easy & Fun. The power of association is where you will grow exponentially (if you are associating with the right people.) Have fun, be passionate and align yourself with companies that service the same target market as you and strike up a mutually benficial deal. Get creative and brainstorm regularly, don´t forget to write it all down!